Neighborhood Guide: St. Moritz, Silvaplana

NEIGHBORHOOD GUIDE

ST. MORITZ, SILVAPLANA

A Swiss mountain enclave for the beau monde

curated by

Puri, Nira Alpina

Neighborhood Guide: St. Moritz, Silvaplana

St. Moritz, a once-quiet village in the southeast corner of Switzerland, actually started as a summer destination. Jump ahead to today, and hotelier Puri is making his own mark on St. Moritz with the opening of Nira Alpina, a modern mountainside glass-and-stone resort overlooking the azure Lake Silvaplana. The most incredible thing about St. Moritz, notes Puri, is how true to itself the place has remained. Here are his insider picks:

SHOPPING
Via Serlas

"Chicago has the Magnificent Mile, New York has Fifth Avenue, Paris has the Champs Ellysee. Here, we’ve got Via Serlas. There, you have Gucci, Puccci, Cartier, Tiffany, Tom Ford, and Ralph Lauren, everything." Via Serlas
NIGHTLIFE
Pavarotti & Friends

"I love this wine bar on Via Serlas. The owner looks like Pavarotti and he’s quite the host." Plazza dal Mulin 3
DESIGN & ARCHITECTURE
Badrutt's Palace

"The most iconic hotel here in the valley is Badrutt’s Palace, which has a great ambience. The founders of the hotel, the Badrutt’s family, were also the people who founded the village of St. Moritz." Via Serlas 27
BADRUTT'S PALACE
DINING
El Paradiso

"El Paradiso is a ski hut that sits on top of the mountain at 2,500 meters. It’s got a fabulous kitchen and fantastic views. It’s a very, very special setting." Via Engiadina/Randolins
EL PARADISO
NIGHTLIFE
Dracula's Ghost Riders Club

"It's a nightclub that was started by Gunter Sachs, the son of a German industrialist. He was a professional playboy who was married to Brigitte Bardot. It’s only open for a few weeks a year and that’s where everyone wants to hang out.” Via Maistra 54, Plazza Gunter Sachs
DRACULA'S GHOST RIDERS CLUB