RODRIGO MACHAZ

... belongs to Sagres. This is exactly what he wants his guests to experience while staying here. His hotel staff is family—local ambassadors for the region—and his guests are friends. Upon checking in, they receive a Memmo bracelet that entitles them to such insider fare as complimentary house specials and desserts at local Sagres restaurants or a cold glass of champagne at a tucked-away spot in town. “Like everybody, our guests want the good tips, so we created our Open Resort concept. We identify the best things to do—the best restaurants, the best places to eat, the best beaches, the best shops—and the bracelets get our guests special offers at all of these places. But the experience must always be special," Rodrigo says. The 105 rooms and 33 suites invoke the ocean in every room. Indeed, though each room has the comfort and luxury you’d expect, there is little to distract one from what is clearly the main point—its exterior: the ocean commands center stage. “It’s not about an effort to forcibly invoke minimalism, but about focusing on what is beautiful. Here, luxury is not a marble bathroom, but having a beer while watching the sunset.” Having said that, look out for more Memmos in Portugal!